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  • How to Develop a Book Marketing Plan

    How to Develop a Book Marketing Plan

    Guest Dana Lynn Smith
    Date Thursday 7th February

    No matter where you are in your publishing journey, a good marketing plan is critical to success.

    • If you're writing a book proposal to submit to agents or publishers, you'll need to include a marketing plan outline to convince them that you understand how to promote the book.
    • If you're in the process of writing your book, it's important to get your marketing foundation in place early and start building a following now.
    • If your book is already published, you need a strategic action plan to make the best use of your time and resources for maximum results.

    The key to successful book marketing is to understand your target audiences and develop a strategic plan for reaching them and persuading them to buy. Here's what you'll learn in this interview:

    • What marketing tools you need to have in place before your book is published
    • What steps to follow in creating your book marketing plan
    • How your website serves as the hub of everything you do
    • What are the most important promotional strategies for nonfiction, novels, and children's books
    • How to overcome five common roadblocks to successful book marketing

    Don't wait too late or let inertia or lack of marketing knowledge keep you from realizing the full potential of your book. Get started now on the road to successful book sales.  

    Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, training programs, blog, newsletter, and private coaching. She has 17 years of publishing experience and a degree in marketing. Dana is the author of seven book marketing guides including How to Get Your Book Reviewed and How to Sell More Books on Amazon, as well as the acclaimed Savvy Book Marketing Newsletter. Her newest training program is the Ultimate Book Marketing Plan Workshop. For more information visit www.thesavvybookmarketer.com

  • Mindful Writing for Conscious Writers

    Mindful Writing for Conscious Writers

    Guest Brenda Miller
    Date Thursday 7th March

    How do we create space for writing or creativity in a world crowded with many distractions? How can we gain access to our deeper selves in the midst of our busy lives? In The Pen & The Bell: Mindful Writing in a Busy World, Brenda Miller and Holly J. Hughes guide us in contemplative and writing practices that help us pay attention in simple and profound ways.

    At the heart of mindful writing is the ability to slow down and simply observe what is happening, both inside and outside the self. In this conversation with Brenda Miller, she will describe how the power of detailed observation can be translated into writing, and how writing, itself, can become an important contemplative practice.

    We will cover many topics, including:

    • How to create physical and mental space for mindfulness and writing
    • How to heighten awareness as a basis for writing
    • How to practice writing that articulates the concrete, tactile, sensory world
    • How to write quickly, but effectively
    • How to take risks in writing
    • How to write both alone and in community.

    Brenda Miller is the author of three essay collections that explore spirituality and writing: Season of the Body (Sarabande Books, 2002), Blessing of the Animals (Eastern Washington University Press, 2009), and Listening Against the Stone (Skinner House Books, 2011). She is co-author of The Pen and the Bell: Mindful Writing in a Busy World (Skinner House Books, 2012), and Tell it Slant: Creating, Refining and Publishing Creative Nonfiction (McGraw-Hill, 2012). She has received six Pushcart Prizes for her work. She is a Professor of English at Western Washington University, and the Editor-in-Chief of Bellingham Review. For more information see www.brendamillerwriter.com

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