Julia McCutchen interviews Michelle Carvill
How do you cut through the noise of the very crowded marketplace we are all working in today and ensure that your content is compelling, useful, and encourages people to do what you want with it?
Whether your objective is to get someone to read your book, subscribe to your blog, share your content with others or purchase something, you need to begin by asking and answering a few questions: what’s your objective, who are your audience, where are they, and how can you engage with them?
By the end you will understand:
- How to make the most of the content you create and share on social media channels.
- How to think objectively about your goals and social media activity, and answer one key question before you begin.
- The simple and effective model of Plan, Listen, Analyse to help you deliver on your specific objectives.
- How blogging is a central and flexible vehicle to share your content and strengthen your visibility online.
Michelle Carvill is Founder of Carvill Creative – a marketing, social media and web agency founded in 2002 – and is co-author of The Business of Being Social – A Practical Guide to Harnessing, Twitter, Facebook, LinkedIn and YouTube for Business . Michelle provides strategic marketing advice to clients covering both traditional and online marketing. Whilst experience counts for much of her knowledge, Michelle is a fully ‘qualified’ marketer with a Masters in Business & Marketing. She is a Fellow of the Chartered Institute of Marketing and a fully qualified Chartered Marketer. For more information see www.carvillcreative.co.uk
Once upon a time the publishing of content for a wide audience was in the domain of a few publishing houses, broadcasters and media moguls. Today, anyone can publish written, audio or video material, and share it with the world simply via their mobile phones.
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