How Balance Supports You to Succeed as an Author

June 28, 2010


There are 7 Core Principles underlying the success of every conscious and creative writer. These principles are all about accessing the right state of consciousness and applying the right mindset to your writing, and to all activities relating to your authorship, for the best results at every level.

The fourth core principle is Balance and refers to the point of equilibrium between opposites such as yin and yang, being and doing, receiving and giving, stillness and action.

Each carries the seed of its opposite and perfect balance is found when you embrace the paradox that both can be simultaneously true! So there is a sense of release in every stretch, giving in the act of receiving and stillness at the core of action.

Confucius explained that “It is easy to go to extremes: it is hard to stand firm in the middle.” Yet finding the Middle Way is one of the secrets to unlocking the greatest potential for achieving long term success as an author in the world.

Creative Balance

Creative balance means that you take care of your physical, emotional, intellectual and spiritual well-being in addition to taking focused action to do your writing and connect with your audience. When you are in balance, you ask for help when you need it and take the initiative when it is time to do what you need to do.

Balance also enables you to apply a whole-mind approach to communicating with impact. The right brain aptitude for imagination and intuition combines harmoniously with the left brain ability for strategy and organization.

This balanced approach needs to be applied to all stages on the writer’s journey.

With your writing, the power of right brain, yin energy enables you to come up with and develop your ideas. You then need the focus of left brain, yang energy to structure those ideas and hone the skills of your craft.

Building a successful author platform also requires balance. There are many ways you can reach out to your readers in the market today such as writing a blog, speaking, and connecting with people via social media sites like Facebook and Twitter.

All of these activities involve a reflective and intuitive sense of what is right for you and your book alongside a proactive and strategic application of consistent action to turn your vision into reality.

So here’s a quick and easy quiz so you can see how balanced you currently are as an aspiring or published author:

For each of the statements below, choose one of the following options: (a) Always (b) Regularly (c) Sometimes (d) Rarely (e) Never.

  1. I make time and space for silence, stillness and just being in my life in order to connect with my true self and my authentic voice.
    (a) (b) (c) (d) (e)
  2. I recharge my creative soul by engaging in a healthy mix of nurturing activities such as reading, listening to music, spending quality time alone, walking in nature …
    (a) (b) (c) (d) (e)
  3. I turn up to do my writing and enjoy developing my skills at crafting language on the page.
    (a) (b) (c) (d) (e)
  4. I am learning from the best sources of information available how publishing works, what actions I need to take and what options are available to me.
    (a) (b) (c) (d) (e)
  5. I am building my author platform and engaging in a variety of activities to connect with my readers.
    (a) (b) (c) (d) (e)

Now review your scores. If you have mostly:

(a)s and (b)s – well done, you are totally on track!

(c)s and (d)s – you’ve made a good start but need to raise the bar further

(e)s – you need to review your motivation and enlist the guidance of a professional coach or join a group (online or offline) to turn your ideas into action.

As always, remember to enjoy the journey and that becomes all the more possible when you are beautifully balanced on your conscious and creative path (most of the time at least!)

Post your comments and share your results (if you are willing?) with your fellow writers below.


© Julia McCutchen 2010. All Rights Reserved.

If you want to use this article in your ezine or on your website I’d be happy for you to do so as long as you use the complete article, including the copyright line, and include the following paragraph in its entirety:

Julia McCutchen is the founder & creative director of the International Association of Conscious & Creative Writers (IACCW) where writers discover their authentic voice – on the page and in the world. A former managing director & publisher (Element, Random House), Julia is a successful and intuitive writer’s coach, mentor and professional publishing consultant. She has over 20 years’ experience of publishing and a track record that includes UK no 1 and international bestsellers. Julia is the author of The Writer’s Journey: From Inspiration to Publication and the creator of the How to Write the Ultimate Book Proposal Online Masterclass Course. For a FREE Special Report, Discover Your Authentic Voice – on the page and in the world, visit, and for a range of FREE articles, audios and videos for writers visit


  1. The article made me aware of my weakness in accessive yin energy. The mini quiz gave me an opportunity to help focus on the yang energy. Still struggling

    Comment by Rosemarie Crawford — June 29, 2010

  2. I appreciate your distinction between the role of the right and left brain in seeking balance. I recognize my strength in strategy and organization; I really need to develop my imagination and my intuitive skills–both of which I deeply value.

    Comment by Helen Gennari — July 11, 2010

  3. Hi Rosemarie – awareness is the first and perhaps one of the most important steps. So you’ve made a good start but I recommend that you release the ‘struggle’ which just creates more resistance. Simply accept that, for now, you notice a lack of yang energy, and set your intentions one day at a time to introduce a more active, focused, structured approach. Take one step at a time, and stay connected to writers who are more dynamic to resonate with that energy … and you’ll get there!

    Comment by julia — July 19, 2010

  4. Hi Helen, perhaps you and Rosemarie Crawford could connect up and exchange tips (see comments above)! It is great that you already value your imagination and intuition – from there it is a question each day of consciously inviting more of each into every aspect of your life as well as into your writing practice. With sufficient focus and intention, it won’t be long before you start noticing the difference. And remember to enjoy the unfolding journey 😉

    Comment by julia — July 19, 2010

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