IACCW Member Event: Content Marketing for Conscious Writers

August 30, 2018

Julia McCutchen interviews Michelle Carvill

Once upon a time the publishing of content for a wide audience was in the domain of a few publishing houses, broadcasters and media moguls. Today, anyone can publish written, audio or video material, and share it with the world simply via their mobile phones.

Whether your objective is to get someone to read your book, subscribe to your blog, share your content with others or purchase something, you need to begin by asking and answering a few questions:  what’s your objective, who are your audience, where are they, and how can you engage with them?

By the end of this talk you will understand:

  • How to make the most of the content you create and share on social media channels.
  • Why the concept of ‘You are what you share’ – is an important one.
  • How to think objectively about your goals and social media activity, and answer one key question before you begin.
  • The best way to put a strategy in place for creating fresh and purposeful content regularly.
  • The simple and effective model of Plan, Listen, Analyse to help you deliver on your specific objectives.
  • How blogging is a central and flexible vehicle to share your content and strengthen your visibility online.

Michelle Carvill is Founder of Carvill Creative – a marketing, social media and web agency founded in 2002 – and is co-author of The Business of Being Social. Michelle provides strategic marketing advice to clients covering both traditional and online marketing. She is a Fellow of the Chartered Institute of Marketing and a fully qualified Chartered Marketer. For more information see www.carvillcreative.co.uk

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Filed under: IACCW Events — Julia @ 9:02 am

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