Why You Need a Compelling Key Sentence

March 8, 2019

In the early days of my publishing career, I used to go on the road with sales reps to experience the reality of selling the books I’d been responsible for commissioning authors to write.

It was a sobering experience.

The appointments often took place in busy bookshops and were regularly interrupted by deliveries arriving or customers asking questions.

Information Overload

Gaining the full attention of distracted buyers was a real challenge.

On top of that, there were so many new books to present, it was impossible to share all of the details and enthusiasm we had for each one.

Plus, the buyers would meet several reps from different publishing houses each day so were permanently suffering from information overload.

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Filed under: Articles — Tags: , , — Julia @ 9:34 am

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