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Whether you are an experienced author or are just
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IACCW Member Event: How to Develop a Book Marketing Plan

May 31, 2012

Julia McCutchen interviews Dana Lynn Smith DanaSmith302

No matter where you are in your publishing journey, a good marketing plan is critical to success. Here’s what you’ll learn in this interview:

  • What marketing tools you need to have in place before your book is published
  • What steps to follow in creating your book marketing plan
  • How your website serves as the hub of everything you do
  • What are the most important promotional strategies for nonfiction, novels, and children’s books
  • How to overcome five common roadblocks to successful book marketing

Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, training programs, blog, newsletter, and private coaching. She has 17 years of publishing experience and a degree in marketing. Dana is the author of seven book marketing guides. For more information visit www.thesavvybookmarketer.com

Date: Thursday 7th June Time: 16:00 BST / 11:00 EST

Want to listen to this teleseminar interview for free but not yet an IACCW member?

Find out about how to do so and discover the other benefits of becoming a member of the International Association of Conscious & Creative Writers (IACCW) by clicking here …

Harnessing the Power of Less – in Writing and in Life

January 24, 2011

Perfect_momentThe western world has long been under the influence of the drive for ‘more’. Whether it is money, success, material possessions, power, control, knowledge – or a combination of all of these – we have all been conditioned to associate ‘more’ with ‘better’.

Writers are not exempt. With some notable exceptions, we have been seduced by our motivation to share ideas, insights and stories. Combining this with our love of words and our passion for communication, we have written more words in order to reach our readers more deeply.

Publishers have also bought into ‘more’ in a big way. More words lead to bigger books which have a higher perceived value. Such books carry higher prices leading (potentially) to bigger profits, more books sold and more market share gained.

Yet in ancient Chinese wisdom, everything eventually turns into its opposite. Ultimately, more will become less whether through force of circumstance or through choice.

So as conscious creators, we benefit from learning how to harness the power of less – in writing and in life.

(more…)

How to Connect with Your Readers – 3 Tips for Writers

October 11, 2010

Connecting_word_on_screenThere are 7 Core Principles underlying the success of every conscious and creative writer. These principles are all about accessing the right state of consciousness and applying the right mindset to your writing, and to all activities relating to your authorship, for the best results at every level.

The seventh core principle is Connection. As a writer, there are many levels at which you need to connect with your readers if you want your message and your stories to have an impact and be remembered. Simply put, connection is a crucial foundation stone of effective communication.

The real power of connection comes from no longer feeling alone or separate, even if this only lasts for a short period of time. Not feeling separate is an echo of your true nature and so connection is naturally linked to authenticity.

In our world of increasingly fast and fleeting surface level contact, there is a sense of satisfaction that comes from the feeling of connection and the natural depth associated with it.

When you make a connection with someone or something, a bond is created and a link established. As a writer, it is your role to build relationships with your readers both on the page and in the world.

Your readers need to resonate with what you are sharing and relate to the way in which you are sharing it.

When your readers recognize themselves in some way through your writing, they will experience “aha” moments from reading your book(s). Your writing will have a much deeper impact, be far more memorable and will genuinely make a positive difference in people’s lives.

As a result, your books are likely to sell more copies to support your success to continue doing what you love … win:win!

So here are 3 tips to help you explore connecting with your readers on the page:

(more…)

Filed under: Articles — Tags: , , , , , , , , , , — Julia @ 10:13 am

How to Write with the Elegance of Simplicity

July 26, 2010

SimplicityZenSandWave&StoneThere are 7 Core Principles underlying the success of every conscious and creative writer. These principles are all about accessing the right state of consciousness and applying the right mindset to your writing, and to all activities relating to your authorship, for the best results at every level.

The fifth core principle is Simplicity. The “less is more” principle often presents a challenge for writers who tend to have an abundance of ideas and an enthusiasm for sharing them with others. Yet in an age of information overload and decreasing attention spans, sharpening the focus by concentrating on the essentials dramatically improves the chances of reaching, and being heard by, a wide international audience.

Simplicity is a fundamental part of many of the world’s wisdom traditions and is a perennial truth. The “less is more” principle is also associated with many forms of creative expression such as the architect and furniture designer Ludwig Mies Van Der Rohe who was an advocate of simplicity of style.

Yet simplicity and clarity don’t just lead to a direct perception of truth and good design. They also give rise to powerful and effective communication.

So why do writers often fall into the trap of writing more than is required?

(more…)

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3. A Guided Meditation for Conscious Writers


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