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How Authors Can Benefit From Visiting Book Fairs

April 16, 2012

LondonBookFairHere in the UK, the London Book Fair begins today and continues for the next three days (16th to 18th April).

It is described as a “global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. With over 400 seminars and events, 1,500 international exhibiting companies and 24,500 publishing professionals, The London Book Fair encompasses the broad spectrum of the publishing industry.”

It is one of the main book fairs which take place each year for professionals in the book trade alongside Book Expo America, the Frankfurt Book Fair and the Bologna Children’s Book Fair. There are also many smaller yet worthwhile book fairs and exhibitions internationally.

Many authors wonder if it is worth attending these trade fairs and many commentators say that it isn’t. My view is that it can be a valuable experience if you approach it with the right mindset. You also need to plan your visit well in advance and wear sensible shoes in the knowledge that you’ll be on your feet for most of the day!

It is important to be realistic when thinking through a book fair visit, especially if you have a vision of meeting agents and editors to present your book to them. Most publishing professionals will have filled their schedule of 30 minute meetings well in advance of the fair taking place.

Having said that, serendipity can, and does, occur at book fairs.

(more…)

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