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At the IACCW we are passionate about a whole new approach to
conscious creativity, intuitive writing and contemporary publishing
options which open the way for you to discover your authentic
voice, on the page and in the world.

We provide inspiration, information, support and connection for
you to overcome isolation, move through resistance, and
experience the sense of freedom and purpose which
comes from fulfilling your true creative potential.

Whether you are an experienced author or are just
starting to write, we invite you to join us today and
enjoy the journey of taking your message to the
market successfully and with soul.

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IACCW Member Event: 5 Storytelling Techniques to Craft Your Signature Talk

January 29, 2016

Julia McCutchen interviews Carmine Gallo CarmineGallo_250
on Thursday 4th February

Authors are natural storytellers, but can you turn your ideas into compelling talks and presentations in front of live audiences?

Carmine Gallo has spent 25 years studying the art and science of communication and works directly with leaders who run some of the world’s largest, most admired brands. His approach to communication has been influenced by authors such as Dr. Wayne Dyer and inspirational business leaders such as Steve Jobs, Sheryl Sandberg, Richard Branson and others. Gallo believes that your story is your competitive advantage in the marketplace of ideas. Learn to share it effectively.

In this conversation Carmine will tap into the research he’s used to write his books to demonstrate how authors can speak with power and confidence.

In this interview you’ll learn how:

  • To build a visual message map that provides an easy to follow template for your next presentation.
  • Stories inform, illuminate, and inspire
  • To adapt the building blocks of narrative to deliver a presentation your audiences will always remember
  • Your internal narrative is the key to your ultimate ability to inspire your audiences.
  • To create a ‘wow’ moment in your very next presentation that will leave your audience craving more.

Carmine Gallo is a best-selling author, popular keynote speaker and the communication coach for the world’s most admired brands. Among his eight books are two Wall Street Journal bestsellers, The Presentation Secrets of Steve Jobs and Talk like TED. In his new book, The Storyteller’s Secret, Gallo features 50 leaders to explain why some ideas catch on and others don’t. Gallo is recognized as one of the most influential voices in business and communication and has been featured in The Wall Street JournalThe New York Times, and ABC’s 20/20. For more information, visit www.gallocommunications.com

IACCW Member Event: Stand Up and Stand Out as a Conscious Writer

October 29, 2015

Julia McCutchen interviews Jo WilsonJoWilson_350
on Thursday 5th November

In this interview confidence, communication and Neuro Linguistic Programming (NLP) specialist Jo Wilson will share with you highly effective ways to stand up and present yourself and your message with confidence so that you stand out and your message is heard. Not only that but she will teach you the keys to actually enjoying doing so!

She will explain some top strategies to:

  • Have complete confidence in yourself and your message.
  • Get your message across in a way that’s fun both for you and for your audience.
  • Get rid of those unhelpful negative beliefs you have about your ability, your confidence or your audience (and staying shot of them for good!)
  • Really connect with your audience and project the level of confidence that gets the result you want.
  • Master some easy tips on talking to the camera with ease.

Jo Wilson is a trainer of Neuro-Linguistic Programming and a specialist coach and trainer in communication and confidence. As a Director of Beyond Training Solutions she is passionate about enabling people to remove their barriers to success through her empowering and interactive live UK events, her full NLP training programmes and her breakthrough coaching programmes. See www.beyondtrainingsolutions.com

Listen in Live & Access the Audio:

Our monthly events are FREE to all IACCW Members. Listen in live to our in-depth interviews and training calls AND receive access to the audio recordings PLUS all the other Benefits of IACCW Membership. Join as a FREE or FULL Member today! To read more and join, click here.

IACCW Member Event: How to Maximise Your PR and Media Success as a Conscious Writer

March 5, 2015

Julia McCutchen interviews Janey Lee GraceJaney-lee-grace_250
on Thursday 12th March

There are three areas of PR that every successful author, expert and teacher should have some knowledge and experience of. As of today, how would you rate yourself from 1 – 10 as a:

  • Public Speaker?
  • Great interviewee?
  • Go-to expert for print media, radio and TV?

When a journalist calls from a mainstream publication you need to know how to handle that call. When a producer wants to book you for a TV show, you need to feel quietly confident. And when you are asked to do a TED talk, you need to know how best to prepare yourself to shine.

In this interview you will learn:

  • What the media (journalists / producers) are looking for and importantly what they aren’t!
  • What it means for us as authors to “be the brand”.
  • How to establish our USP as authors.
  • How to present ourselves credibly to attract opportunities and then maximize them.
  • How to develop a solid PR and Media Strategy.
  • How to prepare for an event like a TED talk so you can speak with clarity and confidence.

Janey Lee Grace is the author of five books including an Amazon No 1. She is a freelance journalist and a Media Relations expert specializing in helping individuals and experts get clarity on their USP and find the right PR strategy get their message out to a wider audience.  Janey has worked in the media for over 25 years, and is currently a presenter on the UK’s most listened to Radio Station BBC Radio 2. She has also worked as a TV presenter and in production.  Janey incorporates her own experience in getting her own book to become an Amazon number one best seller. For more information see www.janeyleegrace.com

Listen in Live & Access the Audio:

Our monthly events are FREE to all IACCW Members. Listen in live to our in-depth interviews and training calls AND receive access to the audio recordings PLUS all the other Benefits of IACCW Membership. Join as a FREE or FULL Member today! To read more and join, click here.

Filed under: IACCW Events — Tags: , , , , , — Julia @ 10:04 am

IACCW Member Event: Content Marketing for Conscious Writers

November 28, 2013

Julia McCutchen interviews Michelle Carvill

How do you cut through the noise of the very crowded marketplace we are all working in today and ensure that your content is compelling, useful, and encourages people to do what you want with it?

Whether your objective is to get someone to read your book, subscribe to your blog, share your content with others or purchase something, you need to begin by asking and answering a few questions: what’s your objective, who are your audience, where are they, and how can you engage with them?

By the end you will understand:

  • How to make the most of the content you create and share on social media channels.
  • How to think objectively about your goals and social media activity, and answer one key question before you begin.
  • The simple and effective model of Plan, Listen, Analyse to help you deliver on your specific objectives.
  • How blogging is a central and flexible vehicle to share your content and strengthen your visibility online.

Michelle Carvill is Founder of Carvill Creative – a marketing, social media and web agency founded in 2002 – and is co-author of The Business of Being Social – A Practical Guide to Harnessing, Twitter, Facebook, LinkedIn and YouTube for Business . Michelle provides strategic marketing advice to clients covering both traditional and online marketing. Whilst experience counts for much of her knowledge, Michelle is a fully ‘qualified’ marketer with a Masters in Business & Marketing. She is a Fellow of the Chartered Institute of Marketing and a fully qualified Chartered Marketer. For more information see www.carvillcreative.co.uk

IACCW Member Event: Authenticity & Collaboration: Feminine Marketing Tools for Conscious Writers to Reach their Ideal Readers

October 31, 2013

Julia McCutchen interviews Linda Joy

Authenticity and collaboration are at the core of the feminine approach to marketing which has been proven many times over in recent years as one of the most effective ways to spread the word far and wide about your writing.
In this topical interview, you will learn how to allow your authentic voice to permeate all your interactions with your audience, from your website to your social media and more.  You’ll also see how collaborating with other authors in your genre is one of the most powerful ways to reach your ideal readers.
By the end you will understand:

  • Why authenticity is the Divine thread that attracts your ideal readers to your writing and to your online door.
  • Why authors embracing the feminine principle of collaboration are reaching their ideal readers and thriving in their genre.
  • How Linda Joy attracted a loyal tribe of 10,000 passionate, engaged readers in less than 100 days – and you can too!

As Publisher of Aspire Magazine and founder of Inspired Living Publishing (publisher of two best-selling books in 18 months), Linda Joy knows first- hand how important creating a tribe of loyal readers is. In the first 100 days of entering the virtual world in late 2009 she created a thriving tribe of over 10,000 women – with no marketing background. Today Linda’s heart-centered authentic marketing model has catapulted her to the forefront of the women’s inspirational publishing and virtual event genres with over 35,000 female subscribers and over 11,000 in her social media family. Learn more at www.Linda-Joy.com

The Best of 2012 Interviews for Conscious & Creative Writers

May 28, 2013

Intro Price Available Until * FRIDAY 31 MAY *

Six audio CDs in a presentation box

Enjoy this year’s selection of exclusive interviews with successful authors and international experts who all share their knowledge and experience to enable you to succeed as a conscious and creative writer.

Includes interviews with:

  • Ebook publisher serving more than 45,000 independent authors, and writer Mark Coker who speaks on The Secrets to Ebook Publishing Success: Part 1 Primer
  • Professional storyteller, accredited coach, and bestselling author Lisa Bloom who speaks on The Power of Storytelling to Find Your Voice and Inspire Your Creativity
  • Poet, writer, teacher, and Buddhist practitioner Gail Sher who speaks on Four Noble Truths for Conscious & Creative Writers
  • Founder of the Artella online community and print magazine, and author Marney K. Makridakis who speaks on Creating Time to Write
  • Marketing expert, coach, and author Dana Lynn Smith who speaks on How to Develop a Book Marketing Plan
  • Ebook publisher serving more than 45,000 independent authors, and writer Mark Coker who speaks on The Secrets to Ebook Publishing Success: Part 2 Best Practices of the Most Successful Ebook Authors

To read more, click here.

Filed under: IACCW Announcements — Tags: , , , , , , , , , — Julia @ 3:25 pm

IACCW Member Event: How to Engage with the Press to Publicize Your Book

September 27, 2012

GuyClapperton250Julia McCutchen interviews Guy Clapperton

A good review or media interview can be like gold dust to an author but how do you make that first contact and approach journalists successfully?

By the end of this teleseminar, you will understand how to:

  • Cut through some of the dated advice out there about the “press pack”.
  • Structure a press release so the recipient will identify you as a non-time-waster.
  • React when a journalist gets in touch after reading the release and follow through professionally.

Guy Clapperton has written two books which have brushed the sides of various Amazon Top Ten charts, This Is Social Media and This Is Social Commerce. He has been a journalist since 1989 and has spoken internationally on press relations and social media in 9 countries spanning two continents in the last year. For more information, see www.clapperton.co.uk

Date: Thursday 4th October Time: 16:00 BST / 11:00 EST

Want to listen to this teleseminar interview for free but not yet an IACCW member?

Find out about how to do so and discover the other benefits of becoming a member of the International Association of Conscious & Creative Writers (IACCW) by clicking here …

IACCW Member Event: How to Develop a Book Marketing Plan

May 31, 2012

Julia McCutchen interviews Dana Lynn Smith DanaSmith302

No matter where you are in your publishing journey, a good marketing plan is critical to success. Here’s what you’ll learn in this interview:

  • What marketing tools you need to have in place before your book is published
  • What steps to follow in creating your book marketing plan
  • How your website serves as the hub of everything you do
  • What are the most important promotional strategies for nonfiction, novels, and children’s books
  • How to overcome five common roadblocks to successful book marketing

Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, training programs, blog, newsletter, and private coaching. She has 17 years of publishing experience and a degree in marketing. Dana is the author of seven book marketing guides. For more information visit www.thesavvybookmarketer.com

Date: Thursday 7th June Time: 16:00 BST / 11:00 EST

Want to listen to this teleseminar interview for free but not yet an IACCW member?

Find out about how to do so and discover the other benefits of becoming a member of the International Association of Conscious & Creative Writers (IACCW) by clicking here …

How Authors Can Benefit From Visiting Book Fairs

April 16, 2012

LondonBookFairHere in the UK, the London Book Fair begins today and continues for the next three days (16th to 18th April).

It is described as a “global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. With over 400 seminars and events, 1,500 international exhibiting companies and 24,500 publishing professionals, The London Book Fair encompasses the broad spectrum of the publishing industry.”

It is one of the main book fairs which take place each year for professionals in the book trade alongside Book Expo America, the Frankfurt Book Fair and the Bologna Children’s Book Fair. There are also many smaller yet worthwhile book fairs and exhibitions internationally.

Many authors wonder if it is worth attending these trade fairs and many commentators say that it isn’t. My view is that it can be a valuable experience if you approach it with the right mindset. You also need to plan your visit well in advance and wear sensible shoes in the knowledge that you’ll be on your feet for most of the day!

It is important to be realistic when thinking through a book fair visit, especially if you have a vision of meeting agents and editors to present your book to them. Most publishing professionals will have filled their schedule of 30 minute meetings well in advance of the fair taking place.

Having said that, serendipity can, and does, occur at book fairs.

(more…)

6 Ways to Get Your Book Discovered on Amazon

March 19, 2012

AmazonSearchResultsI am delighted to introduce this guest article from Dana Lynn Smith, The Savvy Book Marketer. Enjoy!

With millions of books listed on Amazon, it can be a challenge to get your book noticed by shoppers on the site. Here are six strategies for helping customers find your book on Amazon.

1. Use Keywords in the Title and Subtitle of Your Book

Many shoppers search for books on Amazon by doing keyword searches, so it’s important to use relevant keywords in the title and/or subtitle of nonfiction books. If you’re publishing in Kindle format, it’s easy to add a subtitle if the book doesn’t already have one.

There’s also a keyword area on the Kindle publishing dashboard where you can input keywords for all types of books. Think about what kind of terms people might use to search for books like yours on Amazon.

(more…)

Filed under: Articles — Tags: , , , — Julia @ 12:05 pm
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