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At the IACCW we are passionate about a whole new approach to
conscious creativity, intuitive writing and contemporary publishing
options which open the way for you to discover your authentic
voice, on the page and in the world.

We provide inspiration, information, support and connection for
you to overcome isolation, move through resistance, and
experience the sense of freedom and purpose which
comes from fulfilling your true creative potential.

Whether you are an experienced author or are just
starting to write, we invite you to join us today and
enjoy the journey of taking your message to the
market successfully and with soul.

For details of FREE Membership, click here

Complimentary Expert Call on 20 August at 6pm BST / 1pm EDT

August 15, 2014

Julia McCutchen Telecall 250x250How to Cultivate a Creative Mindset for Authentic Success as an Author, Coach or Business Woman

Linda Joy interviews Julia McCutchen

I am delighted to be joining bestselling publisher and authentic marketing and list-building catalyst Linda Joy, publisher of Aspire magazine and Inspired Living Publishing on August 20th for this complimentary call.

Linda has invited me to speak on How to Cultivate a Creative Mindset for Authentic Success as an Author, Coach or Business Woman.

If you are an aspiring or published visionary author, coach or business woman, you know how crucial it is to harness the full potential of your creativity and express it with a truly authentic voice – on the page and in the world.

Whether you are writing a blog, book, and/or building your platform and business, if you want to stand out from the crowd and reach your ideal audience, your approach needs to be creatively original and genuinely authentic.

Sharing this kind of conscious & creative information lights up the world for me. I hope you’ll join us and feel equally inspired!

Get all the details and register here


How to Handle the Creative Challenge of the 11th Hour

February 3, 2014

In the northern hemisphere, the month of February is the 11th hour of winter.

After the darkness of December, and when the initial sparks of the New Year have faded, February challenges our resilience for remaining positively on track and following through with our intentions.

The promise of spring may be just around the corner, but often it feels like a million miles away under leaden skies and desolate cold.

Creatively, the 11th hour is a moment to inject a fresh burst of energy to soar across the finishing line or complete the current stage of wherever we find ourselves in the creative process. Yet the reality is that this significant moment in time can be one of the most challenging of the whole creative process.

When we feel overwhelmed by a multitude of ideas but with no idea how they will ever come together, clarity feels frustratingly out of reach. Running out of steam with our writing or progress with social media and platform building activities are other instances when many people succumb to the temptation to walk away from it all.

Yet the 11th hour is the very worst time to give up as it’s often the threshold of a major breakthrough, an “aha” moment of insight and vision when everything finally falls effortlessly into place.


How Authors Can Benefit From Visiting Book Fairs

April 16, 2012

LondonBookFairHere in the UK, the London Book Fair begins today and continues for the next three days (16th to 18th April).

It is described as a “global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. With over 400 seminars and events, 1,500 international exhibiting companies and 24,500 publishing professionals, The London Book Fair encompasses the broad spectrum of the publishing industry.”

It is one of the main book fairs which take place each year for professionals in the book trade alongside Book Expo America, the Frankfurt Book Fair and the Bologna Children’s Book Fair. There are also many smaller yet worthwhile book fairs and exhibitions internationally.

Many authors wonder if it is worth attending these trade fairs and many commentators say that it isn’t. My view is that it can be a valuable experience if you approach it with the right mindset. You also need to plan your visit well in advance and wear sensible shoes in the knowledge that you’ll be on your feet for most of the day!

It is important to be realistic when thinking through a book fair visit, especially if you have a vision of meeting agents and editors to present your book to them. Most publishing professionals will have filled their schedule of 30 minute meetings well in advance of the fair taking place.

Having said that, serendipity can, and does, occur at book fairs.


6 Ways to Get Your Book Discovered on Amazon

March 19, 2012

AmazonSearchResultsI am delighted to introduce this guest article from Dana Lynn Smith, The Savvy Book Marketer. Enjoy!

With millions of books listed on Amazon, it can be a challenge to get your book noticed by shoppers on the site. Here are six strategies for helping customers find your book on Amazon.

1. Use Keywords in the Title and Subtitle of Your Book

Many shoppers search for books on Amazon by doing keyword searches, so it’s important to use relevant keywords in the title and/or subtitle of nonfiction books. If you’re publishing in Kindle format, it’s easy to add a subtitle if the book doesn’t already have one.

There’s also a keyword area on the Kindle publishing dashboard where you can input keywords for all types of books. Think about what kind of terms people might use to search for books like yours on Amazon.


Filed under: Articles — Tags: , , , — Julia @ 12:05 pm

From the Publisher’s Desk – The 3 “Cs” of Successful Authorship

March 5, 2012

Chance_RedDiceI recently had lunch with Michael Mann, publisher at Watkins Publishing. Many years ago, Michael took a chance and offered me my first publishing job as a desk editor for the company he founded, Element Books. We’re still friends and colleagues today.

Most writers would relish the opportunity of a publisher “taking a chance” to publish their book and support them to succeed as an author.

Despite the tough marketplace we’re all facing right now, such scenarios are playing out in publisher’s offices around the world as books are commissioned to fill the all important publishing schedule.

So if you’d like to succeed as a traditionally published author, how do you maximize the likelihood of this becoming your reality?

I asked Michael what he is looking for from authors today and what strategies really work when it comes to selling books. His response can be summarized under 3 headings: content, charisma and connection.


Filed under: Articles — Tags: , , , , , , , — Julia @ 1:27 pm

IACCW Expert Arielle Ford’s 21st Century Book Marketing Event

August 30, 2011

ArielleFordEvent21stLogoWe are delighted to support IACCW Expert Arielle Ford’s 21st Century Book Marketing Event taking place from 14 – 16 October, 2011  in San Diego, CA.

Writing is the easy part. The hard part is getting your work out there. Keeping up with the rapidly evolving trends in marketing can be dizzying. This event will provide proven marketing strategies for writers of all kinds. You’ll meet with the industry’s top marketing experts, as well as network with like-minded authors and professionals.

For more information and to register your place, click here

Topics covered include:

  • How to Get Your Target Market to Your Website: Secrets for Attracting Traffic and Building your List
  • How PR is Changing in the 21st Century
  • Hi Tech Marketing – Using Blogs, Podcasts and Video blogs
  • Social Networking:  How to Use Social Networking Sites to Sell Books:  YouTube, Facebook, Twitter and LinkedIn your Way to New Customers!
  • Publishing:  What Every Author Should Know About Publishing in the 21st Century
  • Make Money Marketing and Selling Products:  CDs, DVDs, Workbooks, Continuity Programs, Consulting and More
  • Where Radio, TV, Internet Shows and other Media Options are Today
  • Your Roadmap to Publishing Success
  • How to Get Booked in the Media and Nail the Interview Once You Get There
  • From Book to Bestseller: What it Takes to Crack the List
  • and more!

Last year’s event sold out so if you’re thinking of attending, it makes sense to take action soon because the $100 discount offer ends at midnight on September 1st.

For more information and to register your place, click here

Filed under: IACCW Announcements — Tags: , , , , , , — Julia @ 12:00 pm

10 Tips for Creating An Authentic Author Platform

August 8, 2011

Spotlight_Platform_BeingSeenAn author platform is about being visible in the world so that people who are interested in all that you have to offer know you exist. This potentially includes agents, publishers and the media as well as readers, writers and other like-minded souls.

There’s a great deal of information available now on how to build an author platform. Blog posts, courses and classes teach the elements of what a platform includes and the mechanics of how to take action.

Cultivating the right mindset is perhaps one of the most important ingredients for success. It enables you to develop meaningful relationships with people and take authentic action right from the start.

Here are 10 tips to support you to build an authentic author platform:


Writers Need to Learn From the Best

April 25, 2011

Excellence_Gold_StarsWhen you are new to writing, there is inevitably a great deal to learn as you work your way towards becoming a published author. This learning happens at many different levels and is an important part of the journey.

If you’re committed to your craft, the learning doesn’t stop once you know how to write a first draft or complete a good book proposal. There are always deeper levels of conscious creativity to explore within yourself and more to benefit from knowing about all aspects of authorship.

There is a great deal of information from many different “experts” around these days and making sure you are learning from the best is an important lesson in itself.

So what criteria should you use to judge the quality of the information you discover?

Here are some general guidelines:

1. Only take advice from those getting the results you seek.

The first time you look for an outside opinion on your writing represents an important threshold. Whether you want feedback on your ideas or comments about your writing style, you may feel drawn to ask the people you already know for their views.

Understandable though this may be, I’d like to sound a note of caution. Well-meaning friends, family members and colleagues can, despite the best intentions, lead you astray.

When consulting a professional, make sure that they are measurably successful and genuinely getting the results you are looking for.


Filed under: Articles — Tags: , , , , , , , , — Julia @ 10:38 am

Deadline Today – Courtesy Reminder for Conscious & Creative Writers Core Training

December 31, 2010


I hope that you’ve had a wonderful Xmas and are looking forwards to a lovely New Year’s Eve – whatever way you choose to celebrate!

This is just a quick courtesy reminder to let you know that today is the last chance to register for the monthly payment option for the Conscious & Creative Writers Core Training.

Here’s where you can watch a short video, read more information and register to join our unique program for aspiring and published authors:

If you’re just starting out, this program will give you the essential core skills and information you need to succeed as an author. If you’re more experienced, you will deepen your process of conscious creativity and expand your authorship on to a whole new level.

The 12 month training starts on Wednesday 12 January and consists of 12 Core Training teleseminars delivered one per month on the following topics:

1. 7 Core Principles of Conscious & Creative Writers
2. Overcoming Resistance
3. Nurturing Conscious Creativity
4. Discovering Your Authentic Voice
5. Developing & Deepening Your Writing Practice
6. The Yin & Yang of Writing Your Book
7. Crafting Your Core Message
8. Building Your Authentic Platform
9. Online Marketing Strategies
10. All You Need to Know About Traditional Publishing
11. Self-Publishing & Digital Publishing Options
12. Creating Your 2012 Author Blueprint

You will also receive the audio recordings of each class PLUS a clear explanation of the recommended assignments for each topic to encourage you to apply what you learn to your authorship.

We hope very much that you will join us and we look forward to supporting you to succeed as a conscious and creative writer in 2011.

To your happiness & success!


Conscious & Creative Writers Core Training 2011

December 24, 2010

Happy Xmas Eve to all conscious & creative writers!

Before signing off for the festivities this weekend and a winter retreat next week, I’m inspired to share this short video with you about out Core Training Program for 2011. You’ll hear about the topics we’re going to cover and how the program works.

If you’re interested in participating, please note that the monthly payment option is only available until next Friday 31 December. Read more and register your place here

Enjoy watching and have a fabulous festive season. Looking forward to catching up with you again in 2011!


Filed under: IACCW Announcements — Julia @ 12:03 pm
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